How to Generate Traffic and Promote Your Business on Instagram?
Why should Instagram be interesting for online marketers?
Instagram is a social media heavyweight with over a billion users.
In short, it is a powerful mobile social networking service (Photo, Video) that allows users to take photos and short videos (maximum one minute long) and then share them on other social networking platforms such as Facebook, Twitter, and Flickr to share and Tumblr. Younger generations are arguably moving away from verbal communication, and the general population also seems to be enthralled with visual media.
There is plenty of room for growth and opportunities to reach your target audience now and convert Instagram users into traffic, subscribers, and sales for your business.
Let's take a look at five Instagram marketing tips to help you promote your business on Instagram:
1. Personalize content for your audience
As a primarily visual medium, Instagram can complement your Facebook marketing and Twitter advertising strategies. In addition to shareability, consider how stunning photos and graphics can attract visitors and drive them down your sales funnel. Check out what the world's most popular brands are doing to optimize their space on Instagram.
Don't forget to use filters, Photos "on the fly" often appear lackluster at first glance. That's why Instagram's filtering technology lets you transform your images into compelling, attention-grabbing snaps, which is the first step in getting users to take action.
Also, make sure you make videos too; since videos on Instagram achieves extremely high interaction rates.
2. Direct people to your link Wisely
Instagram doesn't allow hyperlinks in captions (that aren't clickable) or in comments, but you can place a link (max 150 characters) in your bio section. Most marketers use these features to link to their company homepage or the landing page of their current marketing campaign.
You can overlay a URL over an image, but it's probably best to direct visitors to the clickable link in your bio. If you choose paid advertising on Instagram, you can have clickable links.
Keep in mind that while Instagram is a great platform for building a following and bonding with your audience, you also want people to come back to your website so you build your email list and also leads and can generate sales.
3. Keep text descriptions and posts to the essentials
Instagram doesn't impose a character limit on your posts like Twitter does. However, most of the time you should let the pictures do the talking. Also, since shorter Facebook and Twitter posts generate more traffic and engagement, your Instagram audience is unlikely to escape this trend.
However, meaningful subheadings can provide additional information and increase your engagement and conversion rate. Keep your subheadings short and crisp, or at least keep the most important information at the beginning of the post if you intend to write longer posts. Most people will read what's directly below your photos, but fewer will expand the text to read anything that gets truncated.
4. Maximize Engagement Opportunities
Experiment with hashtags. Choosing the right hashtags isn't an exact science, so check out what others in your niche are using and check out prolific bloggers who often offer interesting word choices.
Accept follow requests and follow people who submit compelling photos and teaching points for your own marketing efforts. Don't forget to let people know you're on Instagram on your website and newsletters! Add "follow" buttons to Instagram or send regular reminders to subscribers that you have content there. The more places you can reach your audience (email, Facebook, Twitter, etc.) the more likely they are to see your message and take the action you want.
5. Keep testing and following
Social media trends and trends can come and go in a flash, so keep your eyes and ears open for Instagram innovations and policy changes. Testing new options can improve your performance efficiency and attract more visitors.
As with other mainstream networking sites, Instagram offers analytics tools to help you track performance. Use the results to make adjustments to the photos and images you post. Factors to consider are:
- Best times to post Instagram photos
- The right frequency for your posts
- The success rate of different hashtags
- Best captions and action words in captions
- Call Conversion Rates to Action (CTA) of different campaigns
Conclusion
Instagram is one of the Main bearers of the modern, mobile and visual internet. You can download it for free on the Apple App Store or download it on Google Play. "Capture and Share" is becoming the buzzword of choice on social media. In fact, cross-platform sharing is a fantastic innovation from the company, in no way. small part to a fast and efficient charging experience that turns beginners into experts.
If you're interested in Instagram, be sure to check out all of our social media marketing articles covering popular topics like Facebook, Twitter, Pinterest, and LinkedIn.
Additionally, you should consider running paid ads on Instagram as well to boost your content marketing efforts.
