How to Grow Your Business With LinkedIn Ads in 2022


Grow Your Business With LinkedIn Ads ( LinkedIn Advertising - LinkedIn sponsored content - LinkedIn carousel post - LinkedIn single image id)

Social Media Marketing has taken the world by storm in recent years. With millions of users, social networks such as Facebook, Instagram, and Co have also become an important platform for innovative marketing.

How to Grow Your Business With LinkedIn Ads in 2022

While many people want to use social media as a free resource to reach people and drive traffic, there is a great opportunity to use paid ads on these networks to deliver highly targeted ads and get a high return on Investment.

While paid advertising on Facebook is a very popular option, LinkedIn is a social network that is not getting the attention it deserves and has a lot of potential for the right companies to attract leads and sales, LinkedIn, especially through the usage of ads from LinkedIn.

"For years, LinkedIn ads have lagged far behind the effectiveness of many other ad networks, notably Facebook. But in the last year, things have changed. LinkedIn has finally introduced retargeting, conversion tracking, sponsored InMail, and many more features. The platform is now much more robust and offers advertisers a much wider range of options. Allocating some budget to LinkedIn ads should now be a must for any business in the B2B space." Josh Turner, Founder of Linked Selling.

You probably have a LinkedIn profile. 500 million people worldwide have. Unlike Facebook, LinkedIn isn't for sharing videos of your dog's funny tricks. It's more business-focused, helping employers find employees and vice versa, showcasing freelancers and clients who can work together, and forging partnerships and trade deals support financially. These are mostly professional and serious people. This will help you narrow down your goal for your LinkedIn it is also a useful place to get the latest news and trends in any industry.

LinkedIn Advertising is particularly powerful for companies in the business-to-business or B2B space, industries like software, manufacturing, and more... as well as for companies or even sole traders that provide business services like consulting, business coaching, speaking engagements, etc., workshops, and more.

This networking is a great place for companies to promote their products, services, special events, conferences, webinars, and more to a specific audience. Your ads reach people who really care. One thing about LinkedIn is that it's very helpful in generating leads. Unlike Facebook users, most LinkedIn users are not immediately ready to buy. This will give you their contact information and allow you to follow up on the sale later. However, you can still make direct sales through LinkedIn; it might work for your niche.

You can start setting up and running your LinkedIn ads in minutes. It's an easy and painless process.

While you can use LinkedIn to make personal connections, build personal relationships, and convert those relationships into sales; In this article, we'll focus on the paid side of using LinkedIn to market, advertise, and promote your business, products, and services.

Who Should Use LinkedIn Ads

Let's be honest. Not all businesses should advertise on LinkedIn. And if it's not on the "list," you could be wasting a lot of time, money, and effort.

In general, an e-commerce business that sells consumer products should not use LinkedIn Ads. But if you are in a niche related to self-improvement, skill development, upskilling, or are in a B2B industry or promoting business events, this is the place. Indeed, if you're in B2B and don't use LinkedIn, you're shooting yourself in the foot. This is because LinkedIn is specifically designed for professionals and the content it offers is business-centric.

It should also be noted that the cost of advertising on LinkedIn is generally much higher compared to other social networks. So you need to be in a business that has higher entry prices and high lifetime customer value. For most people in the niches listed above, that should already be the case.

Why use LinkedIn Ads

Because LinkedIn is strictly a professional social networking site for business, you may find yourself in front of a very specific audience that is more receptive to business-related suggestions compared to other social networks.

According to the LinkedIn's Website:

  • 610 million professionals use LinkedIn.
  • 4 out of 5 LinkedIn members drive business decisions.
  • LinkedIn members have twice the spending power of the average web audience.
  • LinkedIn is the #1 platform for B2B lead Generation, rated by marketers.

This is all for very compelling reasons to market and advertise on the LinkedIn platform.

How LinkedIn Ads Work

There are two main ways to use LinkedIn Ads:

  1. Self-Serve Ads.
  2. Managed Campaigns.

With Self-Serve Ads, you set your own advertising budget, write your ad copy, and set up your own campaigns.

With managed campaigns, you work with a LinkedIn team to optimize your ad copy. They also help you reach more premium prospects.

Both methods use LinkedIn's Campaign Manager platform to start, monitor, and stop any LinkedIn ads you run. You can track clicks, impressions, conversions, and your spending so you can quickly jump to the working ads and stop the ads that aren't working. You can even see the demographic breakdown of the people who clicked and engaged with your ads.

Very Important: You can set your budget. This way you strictly limit the amount you can spend on your campaigns.

LinkedIn Ads Types

LinkedIn has a variety of ad formats to choose from.

  • LinkedIn Text Ads.
  • LinkedIn Sponsored Content.
  • LinkedIn Sponsored InMail.
  • LinkedIn Display Ads and Dynamic Ads: These are only available through LinkedIn's Managed Campaigns feature and can be more expensive, so this probably isn't the best solution for those just starting out Start LinkedIn Ads.

LinkedIn Text Ads

This is a great way to get started with LinkedIn Ads. Text ads are served on a pay-per-click or cost-per-impression basis and only target the right prospects. You can write your own ads and easily upload them. Most importantly, you can track your costs with the ad platform manager.

When it comes to LinkedIn text ads, it's important to keep a few best practices in mind:

  • Include an image.
  • Use a strong call to action.
  • Be very focused in your targeting.
  • Talk to your audience directly.
  • Use A/B testing to figure out the best performance.

Text ads can be a bit tricky due to the limit on the amount of text you can insert. So make sure you pack as much as possible into a limited space. A title can only be 25 characters long and its description can only be 75 characters long.

LinkedIn Sponsored Content

This format allows you to place your content ads on the LinkedIn homepage specifically, your ideal lead's "feed" making it viewable on any device (desktop, laptop, tablet, and smartphone) every prospect can own look at. These aren't passive ads either, Sponsored Content LinkedIn Ads interact with your audience and start conversations (which you need to engage in)…and can even be shared virally.

These LinkedIn ads are particularly eye-catching because of their visual format, which allows photos.

You can create fresh new content to be sponsored or just post your update from your LinkedIn Company Page or Show Page (you can edit those first).

LinkedIn Sponsored InMail

When it comes to LinkedIn ads, it's a very specific format. Basically, you can send the content directly to potential prospects via LinkedIn Messenger. The next time they log in, they'll see your message (they'll also get a notification if they set them up).

This is an ideal way to increase registrations for webinars or live events or to send out announcements for very specific products or services. Basically, those messages go to your ideal prospect... and that increases response. And they can access them on a mobile device or computer.

Once you're ready to create your InMail message, choose a campaign name and the sender's first and last name and profile picture. And don't forget the subject line. You should also include an eye-catching summary. This is the preview the prospect will see.

Finally, you need to write your message, consider hiring a copywriter trained in direct response and/or B2B marketing principles to get the greatest possible response to your ads.

LinkedIn Display Ads

These display ads allow you to target very specific markets. And those LinkedIn ads appear on high-traffic LinkedIn pages, so your potential customer is more likely to see them. You can buy them through an open or private action. Again, these are pretty fancy ads. . . is not the best place to start if you're just starting out with LinkedIn ads.

Linked Dynamic Ads

The great advantage of this type of LinkedIn Adson is that you can easily target your ads to key decision-makers at potential companies. And when you write your copy and choose your call to action, they can be customized for individuals; You can even select images from LinkedIn member profiles. These dynamic ads are super personalized, which makes them very effective.

Advanced Demographics With LinkedIn Advertising

All of these methods also allow you to target who sees those LinkedIn ads. You can provide company name, industry, age, gender, LinkedIn group membership, skills, and seniority. All of these are great ways to ensure your ads are showing to the right people: the decision makers of the companies you want to do business with.

Ways to Get The Most Impact From Your LinkedIn Ads

As with any advertising or marketing effort, you want to get the most bang for your buck with your LinkedIn Ads. Here are some tips:

  • Effective marketing is about copy in many ways. So don't skimp on this step. Make sure your messages are simple and effective.
  • Your Linked ads must be relevant to the industry and people you want to reach. Make sure that the text, images or photos, or other elements of the LinkedIn ads are appropriate.
  • Pay attention to the orientation. LinkedIn offers a variety of tools to ensure only the right people see your posts based on seniority with a company, industry, and other factors. Take advantage of these tools.
  • When it comes to marketing, not all ads work. So test out different headlines, text, and images. . .even different target markets to see what works and what doesn't.
  • Additionally, you need to closely monitor the performance of your ads and the results of your tests so you can quickly "launch" ads that bring in the leads and sales you want.

Next Steps with LinkedIn Advertising

Why wait? Now it's time to put LinkedIn Ads to work for your business. Start slow, on a small budget, as you learn the system and how to reach your target market through this social network.

In fact, your first step should be to set up a LinkedIn account (if you don't already have one) and start exploring the site. Check out all the ads that appear in your feed or message system. Pay attention to the ads you see frequently. That means they work and you can probably get some pointers for your own efforts.

At the same time, you need to research your target market. See which LinkedIn groups your prospects are a part of. . . what they're talking about on their profiles. You want to be up to date with your marketing and it shows what your prospects are thinking.

LinkedIn Ads are relativity easy to use and can provide good ROI for many businesses.

Mohamed Elgaraihy


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