How to Protect and Monetize Your Videos With YouTube Content ID?
Internet marketers are known for producing great content for their fans, subscribers, and customers in various media formats. YouTube marketing is fast becoming a popular Internet marketing trend, but some entrepreneurs are still reluctant to bring video content online. They fear their original and copyrighted videos will be stolen, plagiarized, or used by others without their permission.
In response, YouTube developed a system known as Content ID is known to try to protect video creators from being misled. This allows you to manage your content as you wish. Interestingly, Content ID has enough built-in flexibility to give you the final say in broadcasting your videos.
The Basics
When your videos are uploaded, YouTube scans them with its massive database and compares them to content submitted by other content providers. Each time there is a match. If someone has uploaded a video containing your material, decide what to do. YouTube makes a Content ID claim against the offending party and you do one or more of the following:
- Block an entire, so it doesn't appear seen. As a copyright owner, you have the option to block objectionable videos in specific countries or globally. Please note that a global ban may affect the status of the violator's account and restrict the person's access to certain YouTube features. If for some reason you don't want your videos to be shared, this is a viable option.
- Mute audio and various sounds. For speeches, presentations, original songs, or background music, you can mute anything you want. It leaves the violator powerless to benefit from your work and should encourage them to get rid of the video. If you use watermarks with links to your website, this could be a good strategy so people see the video with your link but don't heat any of the content.
Note: Blocking can also be platform specific. For example, one can choose not to display these videos on mobile devices while only maintaining their availability through other apps and computers.
- Monetize the video by running ads on it. It's only fair that you monetize videos with your material, at least until they're removed or taken down. You can even choose to leave these videos alone if they make you a steady income (see stats below). If people want to repost your videos, get more traffic, and make more money, then all power to them!
- Track the video's audience stats. In special circumstances, you may find that additional views from unauthorized use of your footage are a net benefit. Use YouTube Analytics to decide on the best course of action. Again, if others will help you spread your marketing content and reach more people, why not?
Eligibility Criteria
Okay, not all internet marketers require the Content ID program nor are they eligible to register within apply YouTube. However, because you create original content in your specific niche market and upload videos more frequently, this program offers peace of mind that your brand and financial interests come first in all copyright Disputes.
What does a YouTube video seller need to do to be eligible for Content ID? As defined by YouTube, these are the main criteria:
- Proof that the material is indeed your copyrighted content, to which you retain the exclusive rights.
- Provisions for geographical viewing limitations with YouTube to only allow videos with exclusive rights to the program. This may include provisions for geographic viewing restrictions (e.g. copyright in the US but not Europe). For example, news websites such as CNN may not allow advertising outside of the United States. browsers access parts of their site.
Please note that other YouTube options such as the Copyright Notification Form or the Content Verifier (CVP) may be more appropriate for your situation.
Final Thoughts
The YouTube Content ID can be seen as a security mechanism for owners of featured video content against abusive and unauthorized use. At the same time, it alerts video marketers to the dangers of reusing someone else's work. Hopefully, the end result of such actions is to encourage respect for originality and creativity in marketing.
From a marketing perspective, if you upload videos to YouTube, I probably do. Then because you want to reach more people and spread your message around the world. If that's the case, you might not need to worry as much about having your content reposted and shared by others as it will only help you achieve those goals.
If you use YouTube Video Marketing as part of your online marketing mix, then it's also interesting in learning how to use YouTube cards in your video marketing.
